BUZZ WORDS (AKA: Quote of The Day)

"Glacier‘s staff are actively finding new visitors “where they are at, and where they expect us to be,” said Park Superintendent Chas Cartwright." (Source URL)

Friday, November 12, 2010

Yosemite NP's YouTube Channel

Yosemite National Park has a tremendous YouTube Channel. To date, it contains 12 episodes. The latest video was posted just last week. It is about Yosemite's glaciers. Most of the videos run a little more than 8 minutes, although 3 are longer than 9 minutes. Anyone who has ever worked with video knows that 8-9 minutes are a LONG time!

Viewership statistics recorded for Yosemite's YouTube videos are very interesting. Believe it or not, Episode #9 about Frazil Ice has more than 637,000 views! Episode #10 (Rock Fall) has logged 15,687 views. The other ten video viewer numbers range from about 1,600 to a little over 5,000.

This particular You Channel carries the NPS Logo prominently displayed. It's very clear upfront that you are viewing official NPS products. The NPS logo is also displayed on the opening frame of each video. The videos are totally top quality professional productions. The channel has 584 subscribers. Any NPS unit thinking about entering the YouTube fray should definitely study the success of Yosemite's fine efforts.

Click here to visit the Yosemite NP YouTube Channel.

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