BUZZ WORDS (AKA: Quote of The Day)

"Glacier‘s staff are actively finding new visitors “where they are at, and where they expect us to be,” said Park Superintendent Chas Cartwright." (Source URL)

Wednesday, November 10, 2010

NPS Archaeology & Social Media

All aspects of natural and cultural resource preservation are sensitive. However, perhaps no other area is more sensitive than archaeology. Archaeologists walk a fine line in helping educate the public about the importance and role of our past while at the same time safeguarding priceless resources from the damage of vandals, thieves and just plain careless people.

So, it's somewhat of a surprise that the NPS Archaeological "powers that be" have already released a policy regarding usage of social media. In fact, if you Google the term "NPS Social Media Policy" their link is one of the top three that appear!

Social Media usage is addressed in Chapter 7 of the definitive Archaeology Guide prepared by national-level NPS officials. Social Media is lumped together with "Media." You can click for to access Chapter 7 online.

The introductory paragraph states: "Social media provides the NPS with another way to promote outreach activities and create networks of interested groups. Opportunities include Facebook, blogs, Twitter, and YouTube, but other platforms are available. Social media is both outreach and a way to spread news and information quickly about archeological outreach projects to a broad constituency."

The author(s) of this material provide pointed advice on how to tailor social media usage for archaeological educational purposes. It makes for a very interesting "read."

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